Here’s a different way to think about digital transformation. Every business leader on the planet understands the importance of achieving digital transformation. But few would describe their businesses as digitally healthy.
We hear every day about the rare exceptions like Uber and AirBnB. Just like in high-school, we all want to be like the cool, popular people that stand out from the crowd.
But is it realistic?
How do you actually make that happen? How do you take your average, normal business, born in the 20th century, and innovate in order to protect it from the disruption of the digital economy?
Let’s talk about long-term strategy. If you didn’t already know, I’m sorry to tell you that as many as 90% of diets end in failure.
Why? Because they’re based on short-term goals rather than long-term strategy. The same goes for digital transformation. If you go into your digital transformation project with a focus on short term goals and deadlines – without any long term plans, then you’re destined to fail.
Too many leaders still approach the transformation challenge just like every other project – with fixed goals and fixed deadlines. But you don’t just need to improve your operations and the customer experience; you need to create a culture where you can keep improving them continuously.
Your goal is to build digital agility into the day-to-day of the business. That’s why digital transformation is not a diet – it’s a lifestyle.
But adopting a new lifestyle can be hard – people, processes and technology can all get in the way of transformation. So based on our experience of hundreds of digital enterprise projects around the globe, we’ve put together a free guide for you on ‘How to Kick-Start your Digital Transformation’.
Download your copy of the e-book to learn and follow our proven three-step methodology for getting started and creating a culture of digital innovation.